Erfolgreiche Existenzgründung und Markteintrittin die USA

Vorteile bei Gesellschaftsgründung in den USA:

•Präsenz „vor Ort“: besserer Zugang zum Markt
•Kontrolle des Unternehmens über Geschäftsaktivitäten durch eigene Niederlassung
•Kundenverhalten: amerikanische Kunden bevorzugen häufig amerikanische Vertragspartner
•Risikomanagement: Beschränkung vertraglicher Haftung auf US-Niederlassung
•Steuerliche Planung und Vorteile für Kapitalgesellschaften

usa
germany

Basic Differences

Individualism

• Autonomy
• Personal contacts
• Freedom
• Own initiative (health care,Get a job, …)
• Individualized traffic

Collectivism

• Big influencial organizations
• Lively activities in organizations
• Set of rules, law, statutes
• Welfare service – “they” will take care of it …
• Fully developed public transport

Difference in Doing Business

• “Open door policy”
• Loyalty to one’s own interests
• Fair play
• Habit of socializing

• Hierarchy
• Loyalty to the management
• Power play
• Job vs. private life

Different Ways of Interaction

• Informality
• “You”
• “Hi, I’m Jim.”
• Being popular
• Call me on my cell
• Short dinner

• Formality
• “Sie”
• “May I introduce myself, I am Professor Dr. Müller.”
• Being factual
• Free weekend
• Long dinner

Approaches to Problem Solving

• Change
• Fast decision-making
• Many possibilities
• Goal orientated
• Short statements
• Trial & error
• Short term aims
• Overstatements expected

• Being conservative
• Consensus
• Only one right solution
• Detailed decision-making process
• Extensive discussion
• Avoiding errors is essential
• Long-term planning
• No overstatement

Forms of Discussing

• Brainstorming
• Easy-going atmosphere
• Simple and to the point expression
• Promoting suggestions
• Looking for similarities
• Own project responsibility
• Different solutions are possible

• Exhaustive preparation
• Strict agenda
• Elaborated and sophisticated expression
• Presenting facts
• Criticism
• Responsibility of the management
• Only one solution is possible

Die gesamte Broschüre als pdf

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